Celebrity Gossip, Entertainment Gossip, Designer News, Model Updates, Breaking News, Surveys and More!


International Woolmark Prize Inaugural Event

Press Release

New Delhi, May 10, 2012:  The Woolmark Company hosted an inaugural lunch to announce The International Woolmark Prize; a contest that crosses borders and cultures by seeking outstanding and emerging talent from around the world, aligning the support of emerging designers with the evolution of emerging countries. The afternoon began with a welcome note by Mr. Amir Sheikh, Country Manager  - The Woolmark Company (India). He  introduced the prestigious jury for the contest while briefing the audience on the concept of the contest. It was followed by an introductory note by Simon Locks who announced the list of contesting 10 designers from India. He said “International Woolmark Prize” is an award for the next generation, shifting the focus from glamour to true talent as a way to highlight wool’s eco credentials. It is Woolmark’s social commitment, a sharing of resources to support local artisans”
Keeping with a long tradition of supporting individual excellence in design, the International Woolmark Prize aims to highlight the beauty of the Merino wool fibre at the hands of the world’s finest designers. Five regional awards will be held in Australia, China, India, Europe and the US. The winner from each region will receive A$50,000 as a contribution towards their next collection as well as an invitation to participate in the international final.
The winner of the international final will receive a further A$100,000 to assist in underwriting their next fashion show. In addition, the international winner will have their collection commercialized through key international retail partners including Harvey Nichols in the UK and Lane Crawford in China.
The Australian Wool Industry has supported many designer support programs dating back to the illustrious International Wool Secretariat (IWS) design award of the 1950’s which founded 2 relatively unknown designers of the time in Paris, Yves Saint Laurent and Karl Lagerfeld, through to the most recent incarnations by AWI such as the Protégé program in 2007 which aligned some of the worlds most established designers such as Karl Lagerfeld and Donatella Versace with young protégés of their choice. Most recently, the Woolmark Prize, which revived the original IWS awards, was held in Paris in 2008.
With the benefit of over 60 years of design award experience, The Woolmark Prize has been reinvented for a new generation through strategically tapping into the social media networks and establishing itself as the most innovative and cutting edge design award of our time.

The following designers have been nominated from India;

  1. Aneeth Arora
  2. Arjun Saluja
  3. Gaurav Gupta
  4. Pankaj and Nidhi
  5. Rahul Mishra
  6. Rimzim Dadu
  7. Ritesh Kumar
  8. Samant Chauhan
  9. Smita and Himanshu
  10. Zubair Kirmani
(L-R) Garuav Gupta, Himanshu Verma, Pradeep Hirani, Simon Locks, Amior Sheikh, Rahul Mishra, Aneeth Arora, Samat Chauhan, Zubair Kirmani, Arjun Saluja, Pankaj & Nidhi, and Ritesh Kumar
(L-R) Rimzim Dadu, Arjun Saluja
The regional awards will be held in July where the designers are required to present sketches of a Merino wool capsule collection comprising of 6 outfits with one full outfit to be produced. These collections will be judged by a panel of local and international experts. The India judging panel comprises some of the countries most respected industry representatives including:

  • Priya Tanna – Editor Vogue India
  • Simon P Lock – Founder of Australian Fashion Week
  • Sunil Sethi – President of Fashion Design Council of India
  • Pradeep Hirani – CMD of Kimaya Fashion Pvt Ltd.
Jury Panel IWP-(L-R) Simon Locks, Sunil Sethi, Pradeep Hirani, Amir Sheikh
Robert Langtry, The Woolmark Company’s global Chief Strategy and Marketing Officer explained, ‘The Australian wool industry has a rich history of supporting emerging talent in fashion. Australian Wool Innovation and The Woolmark Company, globally, have continued this tradition by creating innovative design support programs. This hindsight, paired with Woolmark’s global network and reach, has allowed us to undertake a project of this scale with the aim to educate and connect with fashion’s future leaders and to highlight outstanding design in Merino wool.’ 

The Woolmark logo was recently positioned first in Creative Reviews top logos of all time; it is one of the world's ten most well-known and a respected apparel-related brand with established relationships with the world’s leading designers and manufacturers. Partners and designers who are involved with the Woolmark Prize project receive the additional credibility and benefits of the ‘natural fibre’ message that has become such a valued incentive within the apparel industry and consumer psyche.

About The Woolmark Company:

Pradeep Hirani, Amir Sheikh - The Woolmark Company
The Woolmark is the world’s best known textile fibre brand, established in 1964.

The Woolmark brand is owned by Australian Wool Innovation (AWI), a not-for-profit company owned by over 29,000 woolgrowers. AWI’s vision is to be a significant contributor to a vibrant, stable and profitable wool industry providing the world with the best natural fibre. The company works throughout the global supply chain – from woolgrowers through to retailers.

The company mission is to enhance the profitability, international competitiveness and sustainability of the Australian wool industry; and increase demand and market access for Australian wool.

Merino wool provides stability, durability, softness and luxury to the tailoring industry. The fibre has long been a favourite of designers, but younger consumers, born in an era of ‘disposable’ fashion know too little about the natural benefits.

Wool is a 100% natural and renewable fibre. Sheep live on grass, water, fresh air and sunshine. Wool is a fibre that is grown – not manmade. Every year sheep produce a new fleece; making wool a renewable fibre source..

There is no finer feeling than Merino wool.

PS- I do not own any of the photos above

                                                                                                 x.o.x.o. Fashion Gossips :D 

OVS Fashion Industry

Okay, so Bhawna who I met at the jafra event , stays close to my place , and so we kinda bond together , well this time she got an invite from OVS industry , and she added me to the list too :) . So we were invited for the Press Day at OVS Italian Fashion store at the Ambience mall , Vasant Kunj to review their new SS 12 collection , last week of april . 
Well , I had never heard about OVS before that , so I did a background check on it . I loved their website , it's very much like in-motion :D , although there were quite alot treasures that I found on the website but couldn't find them in the store . Well, it's an Italian Fashion brand which offers from a range of casuals to formals to bright neons :D , but the best part about them is the price range , which is not too high , I was quite surprised to see the reasonably-easy-to-afford prices . There is a teenage range called 'Baby Angel' which had the best pieces but not for us :D , although I tried out one piece from that range only , lucky to find my size :P . 
So we got to try out a few outfits from the new collection , here's what I and bhawna picked : 
1st outfit 
                                                                               Photo Credit
That's bhawna on left and me on the right , doesn't she look adorable ? :) , Well we both actually loved that look of hers , that yellow skirt <3 :D . Well I'm a really bad poser , I'm mostly a camera conscious person and I can't pose , although bhawna was helping me to :D . We also met Srish again while we were almost done , but we couldn't take pictures with her , well hopefully next time . 
2nd outfit 

                                                                               Photo Credit
Both of our looks were pretty casual , although we both tried the blouse/top from the formal section but by adding denim to it we turned the formal look around. And that white tank top I picked up from the teenage section , it was a lace back top , pretty cute ,but yeah you can't see the lace :P . 
They had a few pumps and ballet flats somewhere around in the shop but it was really hard to look for , maybe they should put them to display , well I tried this pair of nudes . 
Photo Credit

Photo Credit
What I like about OVS ? The thing with this red clutch was love at first sight , I liked the hats :D , reasonable rates , I liked how colorful the whole collection was :) . 
Here's a sneak peak into the new Spring Summer collection 12 

Photo Credit
Photo Credit

So that's all for now see you next time , and while heading out we saw a pretty floral skirt in the teenage section , but we were too tired to try it by that time :P . 

                                                                     x.o.x.o.Fashion Gossips :D