Maison Martin Margiela for H&M

H&M have announced that British photographer and film director Sam Taylor-Wood has shot the print and film campaigns for their highly-anticipated collaboration with Maison Martin Margiela.

A behind-the-scenes look at the Maison Martin Margiela for H&M campaign, shot by Sam Taylor-Wood.

There's even more reason to get excited about Maison Martin Margiela's upcoming collaboration with H&M as it has been announced that photographer and director Sam Taylor-Wood has shot the accompanying print and film campaigns.

Taylor-Wood photographed the as-yet-unseen campaign on the streets of Paris in collaboration with creative director Markus Kiersztan. The store has released one behind-the-scenes image, which shows Taylor-Wood photographing a model in an oversized jacket, stood inbetween two covered cars in front of a grand Paris building.

"Working with such an anarchic house as Martin Margiela alongside a high-street brand was a challenge that creatively became a crazy, fun project," the artist told WWD . "I wanted to create an atmosphere that was both quiet and still. That each person was in their own emotional and physical thought space. A world away from the heady atmosphere of the usual urban noise."

Taylor-Wood has close ties to the fashion world - she's friends with Kate Moss and Stella McCartney, has previously shot a campaign for Bottega Veneta and appeared in Louis Vuitton's 'Double Exposure' campaign. She recently married actor AaronTaylor-Johnson, who she met when she directed him in her debut film Nowhere Boy in 2008.

Watch: Behind the scenes on Lana Del Rey's H&M advert

Enjoy a preview of Lana Del Rey's TV advert for H&M, which showcases the store's autumn/winter 2012 campaign and the singer's cover of the song 'Blue Velvet'.

H&M has given us a taste of what to expect from Lana Del Rey's TV advert for the brand, which will premiere on their website tomorrow.

The short film takes us through the three-day shoot and reveals a '50s-style set, Lana (and her resplendent beehive) decked out in the same H&M garb she wears in the print adverts, singing, being hypnotised by a pocket watch and seductively standing in an old telephone box, interspersed with various other characters as the set and costumes are prepped.

The singer has recorded a cover of Blue Velvet , the song popularised by Bobby Vinton in 1963, for which the advert will also be a showcase.

H&M announced that they had signed Del Rey to front their autumn/winter 2012 campaign in July , before releasing the L.A. noir-inspired campaign images, which were shot by Inez van Lamsweerde and Vinoodh Matadin, in August.

The 26-year-old New Yorker, whose real name is Elizabeth Grant, has been welcomed into the fashion industry with open arms, appearing on the cover of British Vogue 's March 2012 issue, having a Mulberry bag named after her and being signed up by model agency Next Models.